Pride is a time to celebrate LGBTQIA+ voices, but 2020 offers an important reminder of Pride Month’s roots in protest. The event is a commemoration of the 1969 Stonewall Uprising in New York City, which sparked the modern gay rights movement. With its focus on equality for all LGBTQIA+ people, Pride 2020 has a poignant connection with the growing movement for racial equality happening right now.
Although we delayed launching our Pride collection for 2020 out of deference for the Black Lives Matter protests, we do want to take time to recognize the significance of Pride and the ongoing fight for equality. We fully support a greater focus on black and brown members of the LGBTQIA+ community, which is why a portion of this year’s proceeds will be donated to the Center for Black Equity.
For Pride this month, we decided to broaden our reach by collaborating with some of our partners that also care deeply about LGBTQIA+ rights. We’re calling this effort Partners in Pride, because the focus is on working together to spread awareness and raise funds.
We’ve worked with each one of our partners to create unique Pride jerseys that they can promote to their followers in the hopes that we can increase exposure to the cause. Stay tuned to our blog over the coming weeks, as we plan to highlight how each of these organizations works to support LGBTQIA+ causes. Our 2020 Partners in Pride include:
In addition to our partner jerseys, Savage has created two Pride offerings, including a light and a dark option. A portion of proceeds from the sale of these jerseys will be donated to Side by Side, an organization in our hometown (Richmond, Va.) that focuses on creating supportive communities for LGBTQIA+ youth.
Check out our full Partners in Pride collection here.